Bing Ads announced in early April 2019 they are releasing a new ad extension format – Action Extensions. This new format is totally unique to Bing Ads allows advertisers to add a preset call-to-action as an ad extension. Background InfoThere are 70 different action types that can be selected for Action Extensions including “Free Quote” and “Visit Store.” Action extensions will show below the ad potentially in combination with other ad extensions. Bing Ads claims that ads with Action Extensions applied delivered 20% higher CTRs during beta testing. Action extensions can be applied to campaigns targeting mobile or desktop users and are available in all languages currently supported by Bing Ads. These extensions can be applied at the account, campaign or ad group level, similar to other extension formats. Action Extension SetupAction extensions are now available within the Bing Ads interface. Follow the steps below to create a new Action Extension and apply it to your account.
ConclusionIf you’re currently running campaigns in Bing Ads, I highly recommend laying in some Action Extensions, since they are totally unique to the platform. It’s not often that Bing Ads is leading the way with unique or new ad features. We should all celebrate Bing’s creativity and test this new format. Who knows – maybe you’ll experience a 20% increase in CTR along the way. from https://www.ppchero.com/bing-ads-action-extensions-what-you-need-to-know/
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