Welcome back to the Genius Series. This week, I’m going to take the time to explain one of my favorite ways to market and promote new Amazon products: Amazon PPC. In this episode we’ll cover the following topics: What are Amazon ads? What is Amazon PPC? Where do sponsored ads appear on Amazon? Why advertise on Amazon? Does Amazon PPC influence organic rankings? How do I make money from Amazon PPC? How much does it cost to advertise on Amazon? Amazon PPC strategy: how to start an Amazon ad campaign. Some of this stuff may already be familiar with some of you. For those of you just starting out, we also recommend that you read the article on branding and packaging that Dave wrote last week. What are Amazon ads? Often called sponsored ads, Amazon ads are advertisements found within Amazon’s search engine results pages and product pages which are paid for third-party sellers. Third-party sellers can establish these ads through Amazon seller central and pay for them through a program known as Amazon PPC. What is Amazon PPC? Amazon sponsored ads use a method called pay-per-click (PPC). Pay-per-click is an advertising method wherein the advertiser only ... Read More The post Advertising on Amazon (Genius Series Episode 9) appeared first on Jungle Scout: Amazon Product Research Made Easy. from https://www.junglescout.com/blog/amazon-ppc-guide-2018/
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