Improving your paid search results is an ongoing challenge – CPCs are constantly rising, and finding new areas for optimization can be increasingly difficult. A critical, but often overlooked part of an SEM strategy is focusing on call conversions. Mobile search drives billions of calls to business each year, and calls convert at a higher rate than digital leads. When properly optimized, calls can have a transformational impact on your bottom line. Join this webinar as we partner with Invoca to teach you tactical tips and smart strategies to boost your PPC results with call analytics. We’ll cover:
from https://www.ppchero.com/10-new-ways-to-optimize-paid-search-with-call-intelligence/
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